Purposeful Web Experiences.
Each site in this collection was built with clarity, intention, and the user in mind, designed to make brands feel unforgettable online.
HealthPoint
Solution: We started by overhauling the brand identity, introducing a clean, modern logo and a calming yet vibrant color palette to convey professionalism and warmth. From there, we redesigned the entire site architecture with a focus on user flow, making it easier to book appointments, access records, and connect with providers. We also implemented iconography, mobile responsiveness, and clear CTAs to guide users intuitively.
The HealthPoint rebrand wasn’t just a facelift, it was a complete transformation of how the brand connects with users in the digital space. From a refreshed logo and bold color system to a clean, intuitive interface, every design choice was made to reflect HealthPoint’s mission: personalized, accessible healthcare at your fingertips. The result is a modern, trustworthy digital presence that meets users where they are and helps guide them where they need to go.
Challenge: HealthPoint came to us with a digital presence that felt outdated, disjointed, and hard to navigate, especially for users looking to access vital healthcare services quickly. The brand needed more than a visual refresh; it needed a full-scale reimagining of how it communicated trust, care, and simplicity in a virtual healthcare space. Key challenges included unclear navigation, lack of hierarchy in content, and a visual identity that didn’t match the quality of care HealthPoint provided.
Outcome: The result is a streamlined, user-first website that looks as good as it performs. Bounce rates dropped significantly, user engagement increased across key services like appointment scheduling and online pharmacy, and HealthPoint now has a digital experience that reflects the trust and innovation at the core of its mission.
SmartHome
The SmartHome redesign was about more than sleek visuals, it was about creating an experience that matched the promise of smart living. With a user base that values simplicity, speed, and seamless control, the site needed to reflect the convenience and innovation of the product itself. Our goal: create a brand and digital presence that felt as smart as the technology it powers.
Solution: We rebuilt the site from the ground up with a sharp, future-forward aesthetic and a bold new visual identity. The new design features intuitive UX, playful iconography, and consistent brand elements, from the vibrant color palette to the rounded UI shapes. Key features and product benefits were surfaced through interactive layouts, dynamic visuals, and clear CTAs, making the site both engaging and functional.
Challenge: The previous site lacked cohesion, modern design elements, and a clear brand voice. Navigation was clunky, content was outdated, and users didn’t immediately understand the full range of SmartHome’s capabilities. The brand’s potential was buried under generic visuals and confusing layout, making it hard to build trust or drive conversions.
Outcome: The redesigned SmartHome site now reflects the innovation behind the product. Users are staying longer, engaging with features more frequently, and converting at higher rates. The brand now has a digital home that feels modern, confident, and built to scale, just like the smart tech it offers.
Horizon Realty Group
Horizon Realty Group needed a digital presence that reflected the elegance, trust, and high-end service their clients have come to expect. The goal of the redesign was to merge modern design with intuitive functionality, creating a platform that made property discovery effortless while elevating the overall brand presence.
Challenge: The original site lacked visual appeal and failed to convey the premium quality of Horizon’s real estate offerings. Information was buried in cluttered layouts, listings felt disconnected from the brand, and user trust wasn’t being effectively built. It also didn’t reflect the polish and professionalism their in-person service delivered.
Solution: We developed a clean, sophisticated visual system anchored by modern typography, bold white space, and sleek content blocks to give the brand room to breathe. Key selling points like experience, trust, and customer success were surfaced early. We introduced refined property cards, clearer calls to action, and a light/dark section contrast to enhance the browsing experience. Every element, from hero sections to testimonials, was designed to tell a cohesive story of credibility and care.
Outcome: The new Horizon site makes an immediate impact: it’s stylish, easy to navigate, and instills trust from the first scroll. Prospective buyers now engage longer, browse more listings, and are more likely to book a consultation. Horizon finally has a website that mirrors the high standard of service it’s known for in the real estate space.